The “Brand Book of KSAU-HS" emphasizes the comprehensive nature of a brand, extending beyond just slogans and logos. It describes the brand as a reflection of all activities, communications, and the emotional connection with stakeholders. It highlights the importance of a well-articulated brand, especially in the digital media age, to establish credibility and quality. The book covers key components of the KSAUHS brand, including updated visual identity guidelines and messaging strategies to ensure consistent communication about KSAUHS. It's a resource for building and maintaining the brand and global reputation of KSAUHS.
For more detailed information, please download "The Brand Book" here.